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A Further Look at the Term Print Run or Press Run
These terms are more often used in the book publishing industry than they are in the magazine publishing industry. When a book is to be marketed commercially the term print run refers to the number of copies which will be printed. There are many different factors used by publishers to determine the number of books in the first print run of an impending book. The goal of the publisher is to make back much of their initial investment in the book on the books first run. Those that collect books will tell you that first print run copies are more valuable, especially when they are first editions. Often the quality of the printing will deteriorate with future print runs as the plates wear down. A title will either be reprinted or go out of print as soon as the books from the first print run are sold. A new twist on this is the print on demand and e-book technologies being utilized by many publishers as a way to keep titles from going out of print.
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