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The Advantages and Disadvantages of Self-Publishing
Self publishing makes up only a small percentage of the overall printing industry revenue. It is when an author publishes a book on their own without going through a third party publishing house. One advantage for authors in self publishing is that they retain complete control of the entire product, from conception to marketing and distribution. Many authors do not keep an inventory of their books but instead print it on demand as it is ordered. Many authors do not end up making a profit from their work when they self publish. Authors have many reasons for publishing their works themselves, even though the risks may be greater. Many times commercial publishers are not interested in a particular book, especially if it has a limited market. One example is the compilation of stories from a particular high school writing seminar. While parents and grandparents may want a couple of copies each, it will not be a profitable book for a commercial publisher to produce. Some other reasons why an author may need to self publish include:
An author with little or no following
Subject matter interest limited to a specific geographical area.
A topic or subject matter that has a limited scope of interest.
Controversial subject matter.
The author wants complete control over the entire publishing process. Any time a commercial publisher agrees to publish a manuscript the author must give up some of their control over the final product. Most authors will have little or no input when it comes to cover art or marketing strategies for their book. Publishers have also been known to ask authors to make changes in setting, characters, or plot that they believe jeopardizes the integrity of the final product. Authors whose book has a limited market may see greater financial returns by self publishing. While it will demand a significant up front investment from the author they will usually receive much more than if they had handed their work over to a publisher. Some best selling authors who have self published their works include James Joyce, William Blake, and Walt Whitman. When an outside company completes the main steps of the publishing processes from finding the manuscript to printing it is known as book packing. The final package is them sold to another publishing company. Often a publisher will hire a writer to produce a book on a particular topic to match a preconceived marketing concept. Common literary genres where this is found include young adult books and science fiction novels.
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