Self Publishing
Tips for Book Publishing and Printing
These are things you need to know when it comes to self publishing or producing your own book.
The publication and distribution of printed material is the basic definition of publishing. Some traditional examples of publishing include newspapers, magazines, and of course books. Other more modern examples of publishing include blogs, e-books, and websites.
Publishing is a long and complicated process which encompasses all areas of developing, production, and marketing of a product. It is also a multi-million dollar a year industry.
The first step in the publishing process is the work of the author to develop and hone a piece of written work. That finished piece of work is then submitted by the author or their agent to a publisher. The writer will submit a proposal or query to the publisher to determine whether they wish to publish the product.
The majority of publishers will only accept those manuscripts which they have solicited. There are many pages of writers dreams which end up in the slush pile of publishers that do accept unsolicited manuscripts each and every day. It is the job of an editors assistant to read their way through the slush pile to find manuscripts which the editor may be interested in publishing. Since most published authors already have relationships with publishers the majority of unsolicited manuscripts are from those authors who have yet to be published.
Advantages and Disadvantages
Self publishing makes up only a small percentage of the overall printing industry revenue. It is when an author publishes a book on their own without going through a third party publishing house.
One advantage for authors in self publishing is that they retain complete control of the entire product, from conception to marketing and distribution. Many authors do not keep an inventory of their books but instead print it on demand as it is ordered. Many authors do not end up making a profit from their work when they self publish.
Authors have many reasons for publishing their works themselves, even though the risks may be greater. Many times commercial publishers are not interested in a particular book, especially if it has a limited market. One example is the compilation of stories from a particular high school writing seminar. While parents and grandparents may want a couple of copies each, it will not be a profitable book for a commercial publisher to produce.
Some other reasons why an author may need to self publish include:
1. An author with little or no following.
2. Subject matter interest limited to a specific geographical area.
3. A topic or subject matter that has a limited scope of interest.
4. Controversial subject matter.
5. The author wants complete control over the entire publishing process.
Any time a commercial publisher agrees to publish a manuscript the author must give up some of their control over the final product. Most authors will have little or no input when it comes to cover art or marketing strategies for their book. Publishers have also been known to ask authors to make changes in setting, characters, or plot that they believe jeopardizes the integrity of the final product.
Authors whose book has a limited market may see greater financial returns by self publishing. While it will demand a significant up front investment from the author they will usually receive much more than if they had handed their work over to a publisher. Some best selling authors who have self published their works include James Joyce, William Blake, and Walt Whitman.
When an outside company completes the main steps of the publishing processes from finding the manuscript to printing it is known as book packing. The final package is them sold to another publishing company.
Often a publisher will hire a writer to produce a book on a particular topic to match a preconceived marketing concept. Common literary genres where this is found include young adult books and science fiction novels.